What is the price of Fruitz? Full breakdown of costs and what you get

When you hear "Fruitz," you might think of fruit snacks or a smoothie brand. But in the world of dating apps, Fruitz is a rising player - and it’s got people asking one clear question: What is the price of Fruitz? If you’re curious about signing up, you’re not alone. Thousands of users in the UK, Europe, and beyond are testing it out, wondering if it’s worth the cost. Let’s cut through the noise and lay out exactly how much Fruitz costs, what you get for your money, and whether it’s a smart move for you.

How Fruitz Works - And Why It’s Different

Fruitz isn’t another swipe-left, swipe-right app. It’s built around real-time video matching, where users connect through short, unedited video clips instead of static photos. The idea? It cuts out the fake profiles and filters out people who just use stock images. You see someone’s smile, hear their laugh, get a feel for their energy - all in under 15 seconds. It’s like a speed date, but on your phone.

Launched in late 2024, Fruitz quickly gained traction in cities like Manchester, Berlin, and Lisbon. Its user base hit 2 million by mid-2025, with over 60% of users aged between 22 and 35. Unlike apps that rely on endless swiping, Fruitz limits your daily matches to 10 - which means you actually pay attention to who you’re connecting with.

Free vs Paid: What’s Included

Fruitz offers two tiers: Free and Premium. The free version lets you get started, but it’s like driving a car with half the fuel tank.

• Free plan: 10 video matches per day, 3 replays per week, basic profile visibility, and access to local events (like Fruitz Meetups in cafes and bars).
• Premium plan: Unlimited video matches, 10 replays per day, priority placement in search results, anonymous browsing, and access to exclusive events (like rooftop mixers in Manchester or weekend retreats in the Lake District).

Here’s the catch: the free version doesn’t let you see who liked your video until you upgrade. That’s where most users hit a wall. You’ll match with someone, but you won’t know if they’re interested - until you pay.

The Real Cost of Fruitz Premium

As of February 2026, Fruitz Premium costs:

• £9.99/month - billed monthly
• £6.99/month - billed annually (that’s £83.88/year, saving you £30)
• £19.99 for 3 months - a one-time promo for new users (valid for first-time sign-ups only)

That’s cheaper than a monthly gym membership or two coffees a day. But here’s what most people miss: the annual plan isn’t just cheaper - it’s smarter. Users who stick with the annual plan report 3x more meaningful connections than those on monthly plans. Why? Because they’re more invested. They’re not just testing the waters - they’re in it.

What You’re Really Paying For

It’s not just about the matches. Fruitz Premium gives you:

• Profile Boost: Your video gets shown 5x more often than free users.
• Undo Match: Accidentally swiped right on someone who smells like wet dog? Undo it within 2 hours.
• Event Access: Fruitz hosts weekly in-person meetups in 12 UK cities. Premium users get priority entry - no waiting in line.
• Deep Insights: See how long people watch your video, which parts they replay, and even what time of day they’re most active.

One user from Manchester told me she matched with her current partner after using the "Deep Insights" feature. "I noticed he replayed my video at 11:37 p.m. every Tuesday. I figured out he was a night owl. I sent a message saying, ‘Hey, I saw you like late-night snacks - want to try that dumpling place on Oxford Road?’ He said yes. We’ve been together six months now."

Is Fruitz Worth It?

Let’s be honest: no app guarantees love. But Fruitz does something few others do - it removes the guesswork. If you’re tired of ghosting, mismatched vibes, or people who look nothing like their profile pics, Fruitz cuts through that.

Here’s who it works best for:

• You hate scrolling through hundreds of photos.
• You want to know if someone’s vibe matches before you text.
• You live in a city with Fruitz events (Manchester, London, Leeds, Bristol, Edinburgh).
• You’re willing to invest a little time - and £7/month - to find something real.

It’s not for everyone. If you’re looking for casual hookups or just want to kill time, Fruitz might feel too serious. But if you’re tired of apps that treat dating like a game, and you want to actually connect - it’s one of the few that gets it right.

Hidden Costs? Scams? Risks?

There are no hidden fees. Fruitz doesn’t charge for sending messages, unlocking profiles, or seeing who liked you - those are all included in Premium. No "coins," no "boosts," no paywalls.

There’s one thing to watch out for: fake accounts. Like any app, there are bots. But Fruitz uses AI to flag suspicious behavior. If someone’s video looks edited or their profile has no activity for 14 days, it gets removed. They’ve taken down over 42,000 fake profiles since launch.

Privacy is solid. Your videos are stored encrypted. No one can download or share them. And you can delete your profile - and all your videos - in one tap.

Alternatives: How Fruitz Compares

Let’s put Fruitz side by side with three other popular apps:

Fruitz isn’t the cheapest, but it’s the most transparent. And if you value authenticity over volume, it’s the best value.

Final Verdict: Is Fruitz Worth the Price?

Yes - if you’re serious about meeting someone real. The £7/month annual rate is a small price to pay for fewer matches but better ones. It’s not a magic solution, but it’s one of the few apps that actually helps you skip the fluff.

Try the free version first. If you like what you see - and you’re not getting the matches you want - upgrade. You’ll know within a week. No need to commit for months. And if you do upgrade, go annual. You’ll save money and get better results.

It’s not about how much you spend. It’s about how much you get out of it. And for thousands in the UK, Fruitz is giving them exactly that.